Our Story

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> Our Story

The MiniSportBelt was born out of necessity on the track around a golf course where I walk and run daily. I am a mother of three who usually tries to squeeze my workout in the morning between dropping my kids off at school and going to work. Since I am a concerned one, I always end up with my cell phone in one hand and keys in the other. It was very uncomfortable and impractical!

I was looking for a solution to keep my hands free. I searched the internet and stores around me for a running belt, but could not find the right belt to carry my personal items. The belts I found either were too bulky, would bounce, or didn’t function as I expected. After much searching, I realized that I had to create what I envisioned on my own. I wanted something small, cool, sleek, and comfortable without compromising on performance.

I made the first prototype of my ideal belt out of my kids’ stretchy book cover. My husband loved the idea since running is also part of his daily routine. My inspiration and energy came from realizing that, like me, there are many people who would find this belt extremely useful and comfortable.

After months of testing and perfecting our product, we came up with the MiniSportBelt. We patented the idea and started production.

It has been an amazing and rewarding journey. The reaction from everyone who has used our MiniSportBelt has been so great and positive. We were thrilled! We see it as a mission to bring our “mini invention” to the market, knowing so many people will benefit from this unique belt.

Since we began in 2008, we have worked very hard to keep our mission for innovative and creative products alive and well with you, our loyal customers, in mind. Our line of products has been growing and going strong. My passion for excellence drives me to create the highest quality products in the market and have the most comfortable accessories for all athletes. It is a job that never ends! We have introduced new products and stayed ahead of the curve. Our line of products is now used by many happy runners, triathletes, cyclists, and more!

In 2010 we were honored to become the official running belt for runDisneyTM and be endorsed by legendary runner Jeff Galloway. We are proud to be able to give back to the community, donate some of our proceeds from our partnership with 26.2 Run with Donna Marathon, and join the fight to finish breast cancer!

We welcome any comments and suggestions you may have; we see you as the key to the future of our company.

Keep your hands free

Shify Pomerantz
Founder of iFitness, inc.